Your brand can feel grounded, clear, and beautifully aligned.

About Laurie Baines and JUSTBU Creative

It’s not about starting over. It’s about building something that fits who you’ve become.

Before we dive in, let’s make sure we’re aligned. If you’re nodding along as you read this, chances are we’re the perfect match.

Is This You?

Here’s What I Know Without a Doubt

You care deeply about building a business that creates impact and generates income to support your vision of a meaningful life.
You're done with DIY overwhelm and ready for expert guidance to translate your vision into strategic, stunning visuals.
You value a cohesive, professional brand and have promised yourself: no more quick fixes or band-aid solutions.
You're excited to invest in your growth because you understand the exponential results.
You're open-minded, trust the process, and you're ready to step confidently into your next-level brand.

Does that sound like you? Perfect. Keep reading.

Real Experiences. Real Alignment.

"Investing in my business was a big deal and long overdue. Thank you for hearing me, seeing me, really GETTING my brand and communicating it through art and design. I keep telling people I want to SWIM IN IT! Big love, honor, respect and appreciation!"

I worked with Laurie on my membership site using her “Designer for a Day” service. Through this project, Laurie guided me on the right look and feel for my membership area. What was super amazing was she completed the project from state to finish in one day! You heard that right…One Day!

"Laurie is accessible and communicates well, which is a novelty and rarity these days. She’s a great example of someone who takes her work seriously, understands what clients’ needs are, and can explain things to someone not literate in that area.”

Hey there!

If you’re wondering who Laurie Baines is? Here’s what you should know. I’m a brand designer, strategist, creative entrepreneur, devoted mama of 3 adult children, and unapologetic beach walker.

When I’m not exploring new cities for their best local eats or sharing my daily beach walks on Instagram Stories (come join me 🌊), I’m helping entrepreneurs create purposeful brands that reflect who they truly are.

Here’s what it looks like to work with me:

Your vision matters deeply to me. But here's the thing—you have to believe in it even more than I do.
Over 30 years of experience has taught me that successful businesses often reach a point where the founder knows something needs to shift, but can’t see it clearly from the inside. That’s where strategic partnership becomes invaluable, bringing fresh perspective to what you’ve already built.
I work intuitively, uncovering aspects of your brand personality and messaging you might not even realize. This is where the magic unfolds.
No temporary fixes here. Together, we'll build something authentic, professional, and enduring that aligns with your long-term goals.
I create space for you to explore your deeper purpose and translate it into a brand that feels effortlessly true to you.

Every Step Led Me Here

I’m a self-taught designer in the truest sense. When I studied design in college, it was all hands-on: pens, rulers, overlays, camera photography, and presentation boards, Oh my! It was long before design software changed everything.

I learned the digital side on the job by saying yes before I felt fully ready, then figuring it out with every project, every client, and every late-night tutorial. That scrappy start gave me something invaluable: an intuitive edge and a deep understanding of what makes a brand not just look good, but feel aligned.

For 20 years, alongside a full-time job, I freelanced to keep my skills fresh. I welcomed passion projects and volunteered with nonprofits where I felt I could make a meaningful impact.

In March of 2017, I went full-time in my business. Over the years, I’ve intentionally up-leveled my skills with advanced certifications, including FG Society’s Master Marketer program and Day Rate Mastery. But the heart of my work is still rooted in helping entrepreneurs bring their vision to life in a way that feels true, strategic, and deeply supported.

It’s all part of what makes this more than just a timeline, it’s a story about Laurie Baines becoming the brand strategist and creative partner I am today.

It’s Not Just Me, You Get My Network, Too

When we collaborate, you’re not just accessing my rockstar skills and expertise., you’re also gaining a circle of trusted creative partners. Many I’ve met in the online space and we’ve become BFFs over the years. Though there is nothing like meeting in person for the first time!

From developers and copywriters to social media experts and marketing strategists, my professional network ensures you have everything needed for a smooth and successful brand evolution. Whether you’re after a strategic refresh or an entirely new direction, we have you covered every step of the way.

I also co-created Rebrand with Ease with BFF, word magician, and brand archetype collaborator JJ Carolyn—a bespoke, all-in-one, done-for-you rebrand experience.

If your business is evolving and your branding no longer fits, this comprehensive service blends brand archetypes, messaging, design, website development, and tech setup into one seamless experience.

Together, we create:

A complete brand transformation that reflects your expertise
Custom design and strategy tailored to your next-level growth
A no-stress, high-touch process so you can focus on what you do best

It’s the clarity, alignment, and transformation ambitious entrepreneurs need to confidently step into their future.

Your Vision, Fully Expressed. Let’s Start.

Your brand has unlimited potential. With my strategic guidance, your vision, and our creative network, there’s no limit to what we can achieve together.