When your brand no longer reflects who you are, everything feels harder than it needs to.
For identity-led leaders at pivotal growth edges who’ve outgrown the structures that once supported them. I provide brand strategy and identity-led design for established entrepreneurs who need coherence between who they’ve become and how their brand supports their work.
You don’t need more effort or visibility. You need coherence between who you are now and what’s holding your work.
Brand strategy for established entrepreneurs whose growth has outpaced their brand
Your brand is trying to grow with you, but right now it’s speaking an older version of you. And that disconnect is costing you:
- Clarity in your message
- Confidence in your voice
- Momentum in your offers
- Clients who feel you but don’t quite “get it”
- Thousands of lost opportunities every month
It’s time to build the brand that reflects the woman you’re becoming. The feeling of misalignment isn’t a sign of failure. It simply means your brand’s current version no longer fits the visionary you are evolving into.
A short, focused conversation to clarify what belongs to this season.
OVERWELM
You’re doing too much! Not because you’re scattered or undisciplined, but because the way your brand and business are set up no longer reflects how you actually work best.
What once felt manageable now feels heavy. That’s not a failure. It’s a sign you’ve evolved beyond your current setup.
UNCERTAINTY
You’re not unsure because you lack vision or experience. You’re unsure because you’re trying to make decisions from structures built for a previous version of you.
When identity shifts faster than systems can keep up, hesitation is natural. It’s information, not a problem to push through.
CONFIDENCE
Confidence doesn’t disappear; it gets muted when the outside no longer matches the inside.
When your message, presence, and brand are out of sync with who you’ve become, showing up can feel harder than it should. As alignment returns, confidence follows, quietly and naturally.
Or take the Brand Evolution Quiz if you want to reflect privately first.
Here’s the truth: You don’t need to change everything at once.
At this stage of your business, the answers aren’t outside of you. They live in the experience you’ve already gained, the patterns you’ve already lived, and the clarity that’s been trying to surface beneath the noise.
What’s often missing isn’t effort or ambition, it’s the space to step back, see what no longer fits, and decide what actually belongs to the version of you leading now.
You don’t need another strategy to follow or someone else’s roadmap to borrow. You need a moment of honest reflection, grounded perspective, and support that helps you reconnect with your own authority so your next steps feel obvious instead of forced.
That’s where clarity returns. And momentum follows naturally.
Done-for-You Brand Strategy and Website Design
You’re just a day or two away from bringing your VISION to Life.
I believe in making things simple. Here’s how I can help:
Already established? We’ll clarify your best next step together.
The Brand Evolution Compass
Find your season. Quiet the swirl. Choose your next aligned move.
A 5-minute identity-led assessment that reveals where your brand is out of sync and what shift will create the biggest clarity and momentum right now.
- Name the season you’re actually in
- Identify your most significant misalignment
- Reveal the one shift that unlocks momentum
- Reconnect with the version of you your business needs next
Walk away with grounded clarity and a direction that finally feels like you.
The Alignment Mapping Session
Your clarity is organized. Your vision, mapped. Your next steps are defined.
A private 75-minute strategic experience where we turn intuitive insight into a clear plan you can actually move on.
- Reflect your identity and positioning
- Pinpoint your highest-impact refinement
- Map your most aligned next steps
- Eliminate swirl, doubt, and overthinking
Walk away with a custom strategic blueprint and the confidence to move.
True-to-YOU VIP Experience
Identity-led strategy and premium design brought to life in 1–3 days.
A high-touch creative partnership where your identity, message, and visuals are elevated into a brand presence that feels like pure alignment.
- Identity-mapped brand + message clarity
• Full visual direction that reflects who you’ve become - Polished, premium design + website implementation
- A seamless, intuitive client journey from start to finish
Walk away with a brand that feels embodied, elevated, and unmistakably yours.
Featured Work: Real Transformations
I HAVE a plan, AND A VISION, I NEED someone to meet me where I am and implement.
When my clients have this level of trust, magic happens. Creativity flows, brand alignment happens and clients feel seen and heard! The results… FREEDOM! Financial, Time, Location.
“Laurie is an absolute dream to work with. It's rare to meet someone who gets your brand and also has the elite skills to design and develop a high-converting sales page and product graphics... She is my go-to person!”
Lori Kennedy, The Wellness Business Hub
“Hands down, watching what you created on our branding day was mind blowing”
Kim Lovely & Victoria Kirby
FADED TO FABULOUS
“We had no idea what we were heading into. Laurie was “stuck with” the least technology aware women over 50 and literally held our hands to create a masterpiece.”
Hey there, I'm Laurie
I work with identity-led leaders who’ve reached a point where their inner growth has outpaced the brand and business structures supporting them. From the outside, things may look fine, but internally, something feels heavier than it needs to.
My role is to help you slow down just enough to see what no longer fits, restore trust in your own decision-making, and realign your brand and ecosystem so they can hold who you’ve become.
Ready to Make Your Vision a Reality?
Whether you need a brand refresh, a website upgrade, or just clarity on your next steps, I’m here to help you create a brand that feels like home.
If you’re ready to elevate your business with expert brand strategy and website design for entrepreneurs, I’m here to help you create a brand that aligns with your next-level growth.
It’s not your offer—it’s your brand clarity.
BRAND Clarity Scorecard™
Reveal What’s Off. Realign What’s Next.
This free Scorecard helps you pinpoint what’s no longer aligned, so you can finally attract dream clients with confidence, clarity, and a brand that reflects who you are now.
Pinpoint where your brand is out of sync
Uncover the hidden gaps keeping you stuck
Reclaim your identity and lead with presence